Made in Germany
At the "Eurobike" fair, premium manufacturer Dr. Wack presented its F100 brand on the occasion of its 40th anniversary at a representative 120 sqm exhibition stand. The stand was extremely popular with the expert public and was heavily frequented.
The exhibits on display aroused particular interest. For example, all the ingredients of the F100 Bio Bicycle Cleaner were on display. Dr. Wack focused on full transparency and explained what makes this organic product sustainable.
A material compatibility test also amazed the visitors. The company's own F100 Bio bicycle cleaner was tested against a well-known competitor's product. Although the competitor's product is advertised as "organic", it was found to have a considerable impact on the material - in contrast to the company's own product, which did not show any incompatibilities.
Lastly, the visitors were shown the importance of corrosion protection in chain oils. Here, too, the F100 Chain Oil showed clear advantages over the products of its competitors.
"We are very pleased about the positive feedback on our trade fair presentation. The many visitors ensured stimulating conversations and gained deep insights into our product philosophy. Our special highlight at the Eurobike and at the same time a visitor magnet - the exhibits on display - generated a great amount of interest among the trade fair visitors and made our premium products tangible," sums up Stefan Wind, Managing Director of Dr. O.K. Wack Chemie GmbH.
Special trade fair promotions, attractive trade fair discounts and the distribution of valuable gifts to dealers and customers rounded off the presentation.
Further information on the entire F100 product range can be found at: www.dr-wack.com.
Interview on the topic of organic & sustainability
Media contact:
Albert Mediamarketing e. K.
Florian Albert
Ravensburgstrasse 2a
97209 Veitshöchheim
T: +49 (0)931 / 93322
F: +49 (0)931 / 95588
E-Mail: dr.wack@albert-mediamarketing.de